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Welcome to Beauficial

We connect millions of buyers in Middle East, Africa and all over the world to Korean Beauty brands, empowering people, diversity, inclusivity and creating economic opportunity for all. We are bridging the gap between regions in international trade especially between the Asian region and Middle East and African region (MEA)

Within our markets, millions of people around the world connect, both online and offline, to make, sell and buy Korean beauty brands. We also offer a wide range of Seller Services and tools that help creative entrepreneurs start, manage and scale their businesses. Our mission is to reimagine commerce in ways that build a more fulfilling and lasting world, and we’re committed to using the power of business to strengthen communities, empower people and bridge gaps in trade between regions.

Discover Beauficial’s Journey​

May 2019
Attracts first investor, Seoul City Government through the Seoul Global Startup Centre, and receives $10 thousand investment
July 2019
Gets registered as an online B2B and B2C, artificial inteligence and machine learning martketplace platform company by Grace Okafor in South Korea.
August 2019
Began Web development of Beauficial's eCommerce marketplace platform.
November 2019 *
Gets Beta version launched as online martketplace platform for Korean beauty brands by Grace Okafor in Seoul, South Korea.
January 2020 *
Gets Officially launched as online martketplace platform by Grace Okafor in Seoul, South Korea.
July 2020 *
Will hold first Korea Africa Beauty Expo in Nigeria

Awards & Recognition

Won the second prize at the Seoul Global Startup Pitch Party Contest in 2017

4th Batch Resident Startup at the Seoul Global Startup Residency Program in 2019.

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